How to create your own Faceebook retargeting ads

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Facebook retargeting ads are one of the platform’s powerhouse advertising features. They allow you to reach out to users who are already familiar with your brand, whether it’s through an established customer list or activity on your site that was captured by a tracking pixel.

Since users are more likely to engage with ads from brands they know and trust, it’s pretty much a win-win situation for both the advertiser and the customer.

In this post, we’re going to take a close look at why you should be using Facebook retargeting ads and six reliable strategies you should be using to maximize your ROI and increase conversion rates.

What Are Facebook Retargeting Ads?
Facebook retargeting ads are ads that allow you to reconnect with users who have already interacted with your brand in some way (on or off Facebook).

This includes users who have:

  • Shared their email with you as leads or customers
  • Followed your Facebook Page or interacted with it in some way
  • Interacted with a Facebook Event
  • Watched a certain amount of your on-platform videos (ad videos included)
  • Interacted with your app
  • Viewed certain pages of your site or taken certain actions on it
  • Interacted with your Instagram Page in some way

You can create custom audiences for each of the above criteria by finding “Audiences” under your business manager. From there, create a custom audience and choose who you want to retarget to.

Screenshot_2022-10-28_at_13.13.17.png Since they allow you to connect with warm audiences, retargeting ads can result in higher conversion rates and lower cost-per-click averages than other types of ads.

These ads can also help you create more complex and well-targeted ad funnels that are more likely to convert.




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