Great SMS / Text Message Templates to Use

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Text messaging is one of the best ways to turn real estate internet leads into hot appointments and convert them into sales.  SMS texts convert WAY better than emails… have a much higher open rate and response rate.   

Below is a collection of text message templates / samples that we have found while researching.  


Buyer Templates

  • Hi [FirstName]! Just checking in on your home search. Did you have any questions? I know of some exciting new listings that I think you’ll love. Interested in seeing them? Thanks! [AgentFirstName]
  • Hi [FirstName]! It’s been awhile since we’ve talked. A lot is changing in your market, and I want to give you an update. Give me a call! Thanks.
  • Hi, this is [AgentFirstName] with [BrokerageName]. Thanks for your inquiry on 123 Main Street. I’m reaching out because of the request for more information you made on my website. You can call or text me at 555-555-5555. If I don’t hear from you, I”ll give you a call back in a couple of hours.
  • As you’re likely aware, properties are selling quickly in today’s market, so I want to make sure you get the additional information you were looking for on this home.
  • I have some important updates I think you might be interested in.
  • I’d be happy to answer any questions you have and assist you with your real estate needs.
  • Hi [FirstName], its [AgentFirstName] I’m sorry we haven’t been able to connect but I did want to make sure I responded to your inquiry, It’s important to me to respond to all inquiries about real estate that are directed to me. I hope your real estate search is going well and would be happy to help.
  • If you’re still looking for information, please let me know, and I’d be happy to help.
  • Do you want me to send you any text alerts when new properties come on the market? Or change your search at all?
  • I see you have been looking at a lot of homes. I would like to assist you to make sure you are able to get what you are looking for and make sure you are getting the right advice. Are you already pre-qualified?
  • I had an opening come up for this weekend to show homes. Did you find any you would like to see?
  • Do you have a down payment or do you need some help with that?
  • I noticed you have not been back to the site in awhile did you already find the home you are looking for?
  • Are you still looking for a  home?
  • Did you ever actually get approved to see what you qualify for?
  • Thanks for requesting a free home search account! One quick question while we get your account setup - are there any "must-haves" in your next home?

  •  Good Afternoon! You contacted me a while back regarding a house you saw online. Just checking to see if you've spoken to a mortgage agent yet. There are some amazing loans currently.

  • [FirstName], Happy House Anniversary - You have been in your home for 3 years It's time to Celebrate! I am sending you a Gift Card from Starbucks! Have a great day! - [AgentFirstName]
  • Hi [FirstName], I have found some properties that you might like based on what you have been interested in and the area you are looking. I would like to confirm with you How many bedrooms are you looking for?
  • Hi [FirstName], That is such a great neighborhood you are looking in.  Do you have an idea of the approximate size house your looking for or that would best suit your needs? [AgentFirstName]
  • Hi [FirstName], I have a community guide I can send you for the community you are looking at - Would you like me to send one to you? [AgentFirstName]

Seller Templates

  • Hi [FirstName]! Just checking in. Did you have any questions about potentially selling your home? I have some pointers to share about increasing the value before you go to market. Give me a call! Thanks! [AgentFirstName].
  • Thanks for requesting a report on your home! One quick question while I pull the data together - have you made any upgrades that would affect your home's value?
  • Hi [FirstName]! It’s been a while since we’ve talked. A lot is changing in your market, and I want to give you an update.  Give me a call! Thanks.
  • Hello [FirstName] Our team is having an information session for our Sellers in our office at 2pm - We would love for you to attend. Please reply and Thank you for being apart of the ABC Team!
  • [FirstName], Thank you for Selling your home with ABC Realty! We value your commitment to us and was honored to work with you.  We would love it if you could please reply with a testimonial of your experience with us. Thank you again, [AgentFirstName]
  • Hello [FirstName], I will have your home evaluation ready for you in a jiffy.  Would you mind if I stopped by for just a few minutes to take a quick look at your property? [AgentFirstName]
  • Hello [FirstName], I will have your home evaluation ready shortly. I have a few quick questions could we have a phone conversation? [AgentFirstName]
  • Hi [FirstName], I just got your message - What is the best email to reach you? [AgentFirstName]

Generic / Holiday Templates

  • Great questions, what's a good time and number to chat?
  • Hi [FirstName], Refer a friend to ABC Realty and receive a $50 Gift Certificate to (Restaurant of your Choice)! We want you to know we appreciate you! Thanks [AgentFirstName]
  • [FirstName], Your opinion is what matters to us! We are looking for yours - Would you prioritize School Zones, Walkability Score or Safety Highest when looking at a neighborhood to move into - Please text your reply - Thank you {AgentFirstName]
  • Hi [FirstName], To say Thank You for being a great client - I have a (whatever the holiday gift is) for you. I would love to stop by and deliver it to you and Say Hi and Happy Holidays! When would be a good time - [AgentFirstName]


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