Great SMS / Text Message Templates to Use

Updated :

Text messaging is one of the best ways to turn real estate internet leads into hot appointments and convert them into sales.  SMS texts convert WAY better than emails… have a much higher open rate and response rate.   

Below is a collection of text message templates / samples that we have found while researching.  


Buyer Templates

  • Hi [FirstName]! Just checking in on your home search. Did you have any questions? I know of some exciting new listings that I think you’ll love. Interested in seeing them? Thanks! [AgentFirstName]
  • Hi [FirstName]! It’s been awhile since we’ve talked. A lot is changing in your market, and I want to give you an update. Give me a call! Thanks.
  • Hi, this is [AgentFirstName] with [BrokerageName]. Thanks for your inquiry on 123 Main Street. I’m reaching out because of the request for more information you made on my website. You can call or text me at 555-555-5555. If I don’t hear from you, I”ll give you a call back in a couple of hours.
  • As you’re likely aware, properties are selling quickly in today’s market, so I want to make sure you get the additional information you were looking for on this home.
  • I have some important updates I think you might be interested in.
  • I’d be happy to answer any questions you have and assist you with your real estate needs.
  • Hi [FirstName], its [AgentFirstName] I’m sorry we haven’t been able to connect but I did want to make sure I responded to your inquiry, It’s important to me to respond to all inquiries about real estate that are directed to me. I hope your real estate search is going well and would be happy to help.
  • If you’re still looking for information, please let me know, and I’d be happy to help.
  • Do you want me to send you any text alerts when new properties come on the market? Or change your search at all?
  • I see you have been looking at a lot of homes. Are you already pre qualified?
  • I had an opening come up for this weekend to show homes. Did you find any you would like to see?
  • Do you have a down payment or do you need some help with that?
  • I noticed you have not been back to the site in awhile did you already find the home you are looking for?
  • Are you still looking for a  home?
  • Did you ever actually get approved to see what you qualify for?
  • Thanks for requesting a free home search account! One quick question while we get your account setup - are there any "must-haves" in your next home?


     Good Afternoon! You contacted me a while back regarding a house you saw online. Just checking to see if you've spoken to a mortgage agent yet. There are some amazing loans currently.

Seller Templates

  • Hi [FirstName]! Just checking in. Did you have any questions about potentially selling your home? I have some pointers to share about increasing the value before you go to market. Give me a call! Thanks! [AgentFirstName].
  • Thanks for requesting a report on your home! One quick question while I pull the data together - have you made any upgrades that would affect your home's value?
  • Hi [FirstName]! It’s been a while since we’ve talked. A lot is changing in your market, and I want to give you an update.  Give me a call! Thanks.


  • Great questions, what's a good time and number to chat?


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