Previously, when there were no properties to compare against, the HomeWorth page would simply display an average value of $0 for similar properties as the average value for similar properties. This would cause some confusion with your leads, so we have now enhanced the experience for the users of the HomeWorth landing pages.
Instead of returning this $0 value, the HomeWorth page will display a message letting your leads know there are no active/sold properties to compare against in a 350m radius.
With this latest update, the lead is fully aware that there isn't anything active (Active or Sold properties) within that range, so they will avoid getting caught off guard with that zero-dollar value.
Now, this information is also going to be available for you as well, in your Notes & Calls section, and you are going to see your leads’ Property Info containing:
- Address of the property
- Type of house
- Square feet
- Average price for active properties and
- Average price sold properties
Pro tip: This feature will help you to be fully aware that your leads received that message upon signing up on the website, so a response does not catch you off guard that you may get from a lead, but rather steer that conversation in the direction that you wanted to go.