How To Create an Email Campaign

Email campaigns are also knows as drip campaigns.  Email campaigns are pre-written emails that will be sent automatically to your contacts over a certain amount of time.  You can arrange which emails are to be sent and at what frequency you will be sending them.

NOTE: in order to create an email campaign, you will need to have the email templates created that you would like to be included in the campaign.

Login to your CRM account.

Under the Emails tab, click on Email Campaigns.

Click on New Campaigns, which is on the right hand side of your screen

Now enter in the name of your campaign and a description of the email campaign.  When you are finished click next.

Overview of the Campaign Module

Now you will be taken to the campaign creator.  Notice how you are able to see the newly entered Name and Description.

Section 1: Campaign Settings

Section 2: Office

Section 3: Incoming Lead Settings

Section 4: Manage Unsubscription

Section 5: Auto Stop Campaign 

Overview of the Campaign Module

Section 1: Campaign Settings

Section 1: Campaign Settings

Name

Enter in the name of your email.

NOTE: Keep in mind the name of the email is for your reference only, the leads/clients will not see the name.

Name

Action

You are able to choose what type of action you would like the system to create for you.  

Action

Send in Minutes

You know get to choose the frequency of when you will be sending out the emails.  

NOTE:  This time frame is created from the start date of the campaign, NOT from the previous email.

NOTE #2: You can select the email or task to be sent out in 7 days for example, but the system will automatically convert it to minutes for you, after you click on save.

Send in Minutes

Email to Send

Now you must select which email you are going to send.

Email to Send

Change Lead Status To

You can change the lead status if you would like.  

NOTE: you can add / edit the categories under the lead status, using your drop down menu.  Click  for those instructions.  

Change Lead Status To

Status

You can change the status of this email to active or not.

Status

Save

Now click on Add New.

Save

Sample Campaign

Repeat this process until you have added in all the emails and tasks you want.  

Sample Campaign

Section 2: Office

If you have team or different agent partners that you work with, you can either select them to have their leads assigned to this campaign or not. Select which agents you would like assigned to this campaign and click Save.

NOTE: To select more than one agent, hold CTRL while selecting.

Section 2: Office

Section 3: Incoming Lead Setting

  • 1. Lead Type
  • 2. Valid Lead Status
  • 3. Notify Me of Invalid Emails
  • 4. Invalid Lead Status
  • 5. Came From Campaign

After you select which types of leads are to be setup for this campaign, click Save.  

Section 3: Incoming Lead Setting

Section 4: Manage Unsubscribed Leads

When a lead unsubscribes from receiving the emails in the drip campaign, you can choose to be notified and to change the lead's status if you wish.  Click Save when you are done.

Section 4: Manage Unsubscribed Leads

Section 5: Auto Stop Campaign

There will be times when you would like to stop the campaign.  You may have a lead who has now become a client, and you no longer need to send them information.   You may have a lead, who is no longer looking to sell or buy their property for personal reasons.  

The Auto Stop setting is optional, therefore you can leave it blank if you wish.  If you do make changes, make sure you click Save.  

Section 5: Auto Stop Campaign
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