Definition: a label attached to a lead for the purpose of identification.
Tagging leads allows you to refer back to those leads later by searching for those tags. You can tag a lead with any name you wish.
Examples of tagging leads:
Let's say you want to identify leads that are family members. In this case you would enter: Family as the tag name. Later if you wish to send an email to only those that are tagged with "Family" you can.
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