The activity tab will tell you a lot about your lead, especially in the beginning stages before you even talk to them. Once a new lead comes in, you should be calling them within 5 minutes of them registering. The activity tab is used as a summary tool to see everything that your lead has been looking at. Below will be a breakdown of each section of the Activity Tab.
NOTE: This tab is ONLY for you the agent. Your lead will not know that you have this information.
Activity Tab Navigator
Section 1: This is an average price of all the combined properties that your lead view.
Section 2: This reflects the number of properties the lead has viewed.
Section 3: This reflects the types of properties your lead has viewed.
Section 4: This reflects the cities and communities within those cities that your lead has view.
Section 5: This shows you all of the properties your lead has viewed.
Section 6: This allows you to customize the Date Range of when your lead viewed the properties.
Section 7: This reflects the search criteria your lead has entered in when searching for listings.
SECTION 1: Average Price
The analysis will give you an average price will allow you to see what price point your lead is looking in. In this example, the average price is $656,542. In the search you will be creating for your lead, you can do a search of properties from $600,000 to $700,000 or better yet $625,000 to $675,000.
SECTION 3: Property Type
This information again will help you with understanding the property type your lead is looking for. If you see a lead viewing only detached homes, only send them detached homes. If you see a lead looking at detached and semis, you should send them detacheds, semi and possibly townhouses.
SECTION 4: Property Areas
This information you allow you to see which cities and communities within those cities that your lead is viewing. In this example, the lead is looking at 3 different cities and various communities, therefore it would be alright to assume that they are not looking for a specific community. It would be okay to search for the specific cities they viewed in the search you will be doing for them at a later date.
SECTION 5: Properties Viewed
This will show you each unique property that your client is viewing. You will be able to see how many times they viewed each property and how many days ago it was viewed.
SECTION 6: Date Options
With the Date Options you can customize which activity you can see with the lead. Depending on how long the lead has been using your website, you may want to keep it at the default or you may want to change it to one of the other options.
NOTE: Keep in mind, if your lead has been on your site for 6 months, it is defaulted to show you their activity for the last 30 days. So it may show you that they have only viewed 6 properties. However, if you change it to All Time, than their viewing history could show 50 properties.
SECTION 7: Search Criteria
This information is excellent to use with your search as it will show you other specifics your lead is looking for. For example, we know the lead is looking for detached homes, but now we also know they are looking for 4 bedrooms and to a maximum of $800,000. In addition to that they are looking at Pickering and Scarborough.
TIP: Knowing that they are looking for 4 bedrooms, will allow you to have a more targeted conversation. It is safe to assume that they have children or other family members living with them. Asking them about their need for 4 bedrooms, will allow you to open the conversation and get the lead talking more about their lifestyle.