Every time an email is sent out from the system, in the footer of the email, there is a link that will allow the lead to unsubscribe from receiving your emails.
When a clicks to unsubscribe, they will then be taken to a website to confirm the unsubscribe.
They are asked to let you know why they are canceling and then they can click Unsubscribe Now.
NOTE: If you client puts a reason for canceling, the comment will be put into your CRM system.
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