CRM Update: Custom Listing Email Subject Lines for Enhanced Engagement

Updated :

This update addresses concerns about listing emails containing generic terms like 'any city' or 'any home type,' which can sometimes appear spammy. Now, when the subject line of a listing email includes these terms, it will be automatically adjusted to sound more appealing and relevant to the recipient.

Key Feature:

Enhanced Subject Lines: Listing email subject lines that contain 'any city' or 'any home type' will be transformed to provide a more engaging and personalized message. The updated subject lines will be as follows:

  • For Active Listings: "[LeadsFirstName], new homes available in your home search!"
  • For Sold Listings: "[LeadsFirstName], explore these new Sold Listings!"
  • For Rented Listings: "[LeadsFirstName], explore these new Rented Listings!"

Benefits of the Update:

  • Personalized Engagement: The revised subject lines include the lead's first name and offer a more tailored and engaging introduction to the listing email.
  • Reduced Spam Appearance: By eliminating generic terms like 'any city' or 'any home type,' the subject lines no longer appear spammy, enhancing lead perception and trust.
  • Improved Client Satisfaction: This enhancement addresses client feedback and ensures that listing emails provide a more professional and engaging experience for leads, contributing to client satisfaction.
  • Enhanced Lead Interaction: Engaging subject lines are more likely to capture leads' attention and encourage them to explore listings, increasing the likelihood of lead conversion.

These improved listing email subject lines will positively impact lead engagement and overall satisfaction. If you have any questions or require assistance with this feature, please do not hesitate to contact our support team at



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