This tutorial will guide you through the process of getting your Facebook pixel & setting it up on your website so that you can tag & advertise to all of your visitors through your Facebook account.
Step 1 through to 3 shows you how to do that.
Step 4 explains how to track your conversions on Facebook so that you can see your cost per lead.
Open Facebook Business Settings https://business.facebook.com/settings/?
Click on "Data Sources"
Click on "Pixels"
Click on "Add"
Enter your Pixel name and your website domain (branded or unbranded)
Click on "Set up the Pixel Now"
Click on "Manually add pixel code to the website"
Click on the code to copy it to your clipboard
Log into your CRM at http://crm.agentlocator.ca
Once inside your CRM hover over "Websites" & click on the website on which you wish to install the pixel on.
On the left side menu, click on "Global Content"
Click on "Edit" in the "Before Head Code" section.
When the editor opens, click on "Source"
Paste your code into the source section & click on "Save"
To track your conversions on leads you now have to paste the following code into your conversions section of the website.
Click on "Global Settings"
In the "Conversion Code" section enter the code below & click on "Save":
Code to put in:
<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id= YOURPIXELID &ev=Lead&noscript=1"/>
Your Pixel ID:
Installing Web Events
1. Make sure your domain is verified. If not, please follow the tutorial here.
2. Open https://business.facebook.com/events_manager2/browser_api? and look up your domain.
3. Click on your domain name and click on Manage Events:
4. Under Pixel/Custom Conversion add your Pixel ID, and under Event name add the following, one by one, starting from Lead and ending with Subscribe.
5. Apply the changes!