It often happens that drip campaign actions are stopped for your leads. Sometimes you do this on purpose, manually. But it can also happen when stopping clauses are fulfilled. You can find out why a campaign action was cancelled by simply hovering over the Cancelled status in the E-Campaigns tab in your lead’s profile.
Follow these steps to find out why a campaign was cancelled:
Navigate to the Leads list and open the specific lead profile you want to review.
Click on the E-campaign tab in the lead profile overview.
Locate the desired campaign within the campaign actions section.
Hover your cursor over the Cancelled status badge to reveal a tooltip with the exact cancellation reason.
When you hover over the status, you will see one of ten specific messages. Use this guide to understand what each message means and why the campaign stopped:
Cancelled manually by
<Agent Name>: A team member manually stopped this campaign for the lead.Cancelled due to stopping clause by tag:
<Tag Name>: An automation rule stopped the campaign because a specific tag was added to the lead.Cancelled due to stopping clause by pipeline:
<pipeline name>: The campaign stopped automatically when the lead moved into this specific pipeline stage.Cancelled because E-mail is set to Invalid: The system stopped the campaign because the lead's email address is flagged as invalid.
Cancelled because E-mail is set to Opt-out: The lead unsubscribed or opted out of receiving emails.
Cancelled because Phone Number is set to Invalid: The system stopped the campaign because the lead's phone number is flagged as invalid.
Cancelled because Phone Number is set to Opt-out: The lead requested to opt out of phone communications.
Cancelled because campaign is in-progress: The campaign was cancelled because an active campaign sequence is already running for this lead.
Cancelled because lead is Archived: The campaign stopped automatically when the lead was moved to the archive.
Cancelled by system: An internal system event or background automation triggered the cancellation.
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