Our CRM Facebook integration has gotten a significant update to help you target your Facebook Ads better.
Before, when a lead signed up to receive listings through your Facebook Ads, the Saved Search automatically created for the lead could include only three criteria: Type of Home, City and Price.
With this latest update, our Facebook integration can pick up all search criteria available on your website, e.g. Number of Bedrooms, Bathrooms, Garages, etc.
This means you can now create more targeted Facebook Ads. For example, suppose you know that a double garage or pool is a sought-after feature in particular neighbourhoods. In that case, you can now include these criteria in your Facebook Ads, making them more relevant.
After the lead fills out the Facebook form, the Saved Searches automatically created for them will include the criteria you defined through the updated Facebook Integration.