Email statuses
1. Delivered: Reached inbox
2. Opened: Email viewed
3. Clicked: Link engaged
4. Replied: Lead responded
5. Opt Out: Unsubscribed
6. Bounced: Delivery failed (suppressed/invalid address)
7. Error: Missing email address in profile
8. Invalid: Email format incorrect
SMS statuses
1. Delivered: Reached inbox
2. Failed: Wrong number, Low Twilio Balance
DISCLAIMER - All email statuses are sent by Mailgun, and we don't have any control over that.
Check the article for additional info on how Mailgun tracks the statuses
Comments