The listing exposure tool allows you to present the client with a little bit of information about their property based on the city, the type of property and the price range of where they feel their property should be.
And what it really does it's going to show you exactly what is our potential system reach for people who are looking for properties in that actual price range with the type of property, as well as with the specific number of bedrooms or bathrooms. This system number will update the exact number of people who currently have, that are seeking for a property that is in that same range. This is the number of leads who have a saved search that falls within the entered parameters (you can filter for entire AgentLocator database or only your CRM) - there is no timeframe.
It'll also show you how many listings are currently active (number of current active listings that match the entered parameters) with that same price range, as well as what is the average number of days on the market of the properties in those price ranges (calculated based on the sold listings in the past 6 months), in which area, along with that the average sale price (Calculated based on the sold listings in the past 6 months).
For boards where we have data of sold properties, we're going to display the actual sold price. For boards where we don't have data about sold properties, we're going to be displaying the actual live price.
Now, how you can actually use this to your advantage? With this tool, you can give your client an understanding of exactly how many properties are currently available on the market for their exact price range, how long it takes for the properties in that price range to sell, etc.
Other great insights for your clients would be to use this reporting with the price filter and give them an idea of how many people are currently actually searching for properties in that area across our entire platform at a certain price range. That is also another great indicator for your clients.
* Does the "Potential System Reach" include all leads in my system regardless of their pipeline status? For example, if I've marked a lead as "archive" in the pipeline, would the system reach still include them?
- No, listing emails are not sent to leads that are marked as "Archive".
* Is the potential system reach for all leads across ALL Agent Locator systems or just in my system?
- Whole system.
* Does the system let you know if the average price is the average sold price or the average list price?
- Takes sold price for TREB, and specifies what it looks into for the rest of the boards
* What time period is used to calculate "Average Number of Days on Market" and "Average Price"? For example, is the "Average Price" based on the last 1 year of sold prices?
- If you hover over the control on the UI it shows it uses sold data for the last six months.
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